1. Any type of advertising must take into account the opinions of each client. This point means that the advertising strategy should focus on what the customer wants to see and / or hear instead of what the advertiser or salesperson wants to say. It is essential to convey and communicate what potential customers want SEE OR LISTEN.

2. Advertising conveys sales messages, but it must persuade by ensuring that the customer captures a real benefit.

3. What interests the customer are the benefits of the product or service, not its attributes.

SOMETHING VERY IMPORTANT: People buy based on emotions, it is very important that when communicating or transmitting the message we manage to move emotions in potential clients, which can be achieved strategically by offering solutions to problems or real needs of each client.

When developing an advertising strategy it is important to consider: * See the product or service from the customer's point of view. * Convey the benefits of the product * Show how the product achieves all these benefits.


A strategy is a set of structured actions designed to achieve competitive advantages. The objective of advertising strategies is simply to attract more customers and therefore achieve increased sales month by month. Therefore, an advertising strategy is the structuring of a message that communicates the benefits of the product or service to solve a problem or satisfy a need.

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